Monday, December 7, 2015

FLOOR 21 Promotional: Just Kindle Books

Let's talk about advertising your book. 
So today begins week 2 of two months of promotions push for FLOOR 21. In addition to the advertisement push that I'm getting from my publisher, I've also contracted with multiple ad sites. I'm going to be reviewing each site on the day of the promotion to help let other authors know about the services offered at the site. Today, I'm covering Just Kindle Books.sdfsdf

Just Kindle Books offers three tiers of promotions:
Budget Book Promotions ($10)
Premium Kindle Book Promotions ($25)
Premium Book Promotions Plus ($30)
Let's talk about what each of those entails.
Budget Book Promotions is the most affordable of the promo packages. For the cost, get you get homepage placement for a single day, a spot in the Just Kindle Books newsletter, and posts to multiple social media channels including Google +, Tumblr, and Delicious (Notice: NO post to Facebook, the most widely read social media site. That leaves incentive to upgrade to the next package).
Premium Kindle Book Promotions is the next tier of promo packaging and offers a top spot on the home page (increases your overall visibility), a top spot on the newsletter (again, increases visibility), a custom written Facebook post (differentiating this package from the social media offerings in the lower package and increasing visibility), as well as postings to all the social media packages offered at the lower tier.
Premium Book Promotions Plus offers the highest tier of promo packaging and includes everything in the Premium Kindle Book Promotions including a top spot on the home page and newsletter. When your spot on the homepage is over after the first day, you get moved to a Hot Books section for the next week that's located on the left side bar of the website. These are located just along side the main page posts.
So which did I opt for? I went for the Premium Kindle Book Promotions package. Why this and not the Promotions Plus package? To be honest, I believe there's a steep drop off as visibility decreases. So, what I chose to do was to buy the Premium Kindle Book Promotions package, AND THEN choose the add-on option of keeping it on the main page under the 'spotlight' section for an additional three days. The difference between the Spotlight and Hot Books section is that Spotlight retains your story blurb, and Hot Books does not. I essentially pay nearly as much as the Plus package, but I keep my book more visible over the next three days. At least, I believe so. This isn't science here, just observation.
Now! The numbers. Last week Tuesday (the first day my book started getting promos through the publisher), my sales rank was 30,000. Over the weekend it was between 20,000 and 30,000 Today it's broken the 20,000 barrier and has hit the 18,000 rank. So, I have to say my gut feeling is that there's been a positive impact from Just KIndle Books for a very reasonable price. 

Update: By the end of the day, I'd broken into the 16k=15k categories. 

If you're looking for affordable promotion for your book, you can go to Just Kindle Books at 
http://www.justkindlebooks.com/
And if you're looking for a rousing Dystopian Sci Fi read that's getting rave reviews, check out FLOOR 21
here:
 http://www.amazon.com/FLOOR-21-Jason-Luthor-ebook/dp/B00UNLBJNI

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